Entrepreneur Asad Malik brings top Pakistani brands to London’s luxury district

Entrepreneur Malik Asad and renowned Pakistani fashion designer Mohsin Naveed Ranjha have created history by becoming the first South Asian fashion designers to set up a dedicated design studio on London’s prestigious Regent Street.

Creative director Mohsin Naveed Ranjha, managing director Abubakar Naveed Ranjha and fashion ecosystem leader Asad Malik have brought the first Pakistani clothing brand to Mortimer Street, just off Regent Street. Their MNR Studio aims to redefine luxury and elegance by offering a wide range of designer clothing for both men and women.

Speaking at the launch, Mohsin Naveed Ranjha and Malik Asad shared that they conducted extensive market research to choose London as the location of their studio. He was convinced that London, particularly the Regent Street, Oxford Circus and Bond Street areas, provided the perfect setting for his studio. Their aim is to cater to the British Asian community in the UK, as well as expand the reach of Pakistani fashion to a wider audience.

Many of their customers come from India, including a large number of Western-based Indian Punjabis and Bangladeshis. London was the perfect place to launch my brand.

The launch was a grand ceremony attended by Bollywood actress Sonam Bajwa and dozens of prominent Pakistani and Indian society figures. Hundreds of people lined up outside the new MNR studios to see the glamor displayed inside, which featured mass-made, colorful designer clothes.

Cresset CEO Malik Asad stressed that the London launch was based on market research. “We are the people behind establishing fashion brands in Pakistan on the global scene in terms of strategy, ecommerce, manufacturing, investment and retail. We were always a fan of Mohsin’s global appeal. Establishing in the inner heart of London is a huge It’s a privilege.” And we will work with them to take more Pakistani brands global.”

Bollywood’s Punjabi powerhouse actress Sonam Bajwa said that people in London have been asking her about buying quality clothes for their special occasions. He said, “Now people do not need to go to India and Pakistan to buy wedding dresses. Mohsin is in huge demand in India and abroad. Mohsin’s journey is much more than fashion. It is a representation of culture and community that inspires Does.” And upliftment. Their presence in London symbolizes global recognition of South Asian creativity and craftsmanship. I know Mohsin since 2018 and have been wearing his clothes since then. I am planning to visit Pakistan soon.

Mohsin Naveed Ranjha said that he wanted to showcase Pakistani crafts to the world and had been planning to install it in London for a long time. “Our followers and customers have been asking us to come to London. The latest collections from Lahore, Karachi, Gujranwala and other cities will be available here, and there will also be London-exclusive collections at this store. We want more Pakistani designs to come to London. This “It’s a reflection of Pakistan’s softer image. Sikh brides from India and elsewhere have been sending us messages, and they’ve played a big role in our London launch,” the creative director said.

Mohsin Naveed Ranjha said that he is full of pride and achievement. He commented, “Showcasing the unique talent and craftsmanship of our artisans, against the backdrop of one of the most worthy fashion capitals of the world, is a dream come true. My designs pay homage to the vibrant heritage and essence of the South Asian subcontinent.” ‘, which transcends boundaries to highlight its inherent beauty. I couldn’t be more grateful to be opening in London, humbly located next to some of Europe’s most prestigious luxury brands.’